About

TrendSmith helps people find brands that better match their values.

Shopping today means deciphering brand messaging and news cycles with incomplete information, making it difficult to understand what brands actually stand for.

TrendSmith shines a light onto that information, embracing nuance instead of verdicts. We create conversations with brands to understand what they stand for and translate that into clear signals people can use to make more intentional choices.

Our structured process, grounded in guided conversations and document submissions, captures how brands operate across areas like production, workplace practices, diversity, and the causes they choose to engage with. Brands can also share context or supporting information to support their claims. We want people to explore and discover brands that feel more aligned with what matters to them and to understand how different brands approach similar values in different ways.

As the platform evolves, clarity can turn into action. Brands may choose to offer direct ways for people to support them, such as access or incentives that translate attention into real economic impact. This creates an alternative path to support brands people believe in without relying on outrage or guesswork.

We’re starting with fashion and beauty and building carefully from there.