How It Works

TrendSmith is designed to reshape how people choose brands by translating what brands stand for into themes.

Brands share how they operate

Brands on TrendSmith are invited to participate in structured conversations, supplemented with guided submissions, about how they operate across areas people often care about, including product and materials, supply chains, workplace practices, accessibility, and cultural or social engagement.

Brands respond in their own words and choose where to add context. What’s present and what’s missing both help shape understanding.

Responses and context become themes

Brand responses are translated into clear, readable signals that make patterns easier to notice across brands while preserving nuance. These signals reflect what a brand says it prioritizes. For example, when a brand discloses its workplace standards, accessibility efforts, or cause commitments, those disclosures become valuable information in its profile, helping people make more informed decisions about where to spend.

People can compare brands or explore them individually, depending on what matters to them. When brands choose to include supporting links or references, those appear alongside their responses, not mixed into them.

Participation creates momentum

As people explore and support brands on TrendSmith, their attention becomes visible.

Brands may choose to offer direct ways for people to engage or support them, such as access, incentives, or other forms of value. TrendSmith is designed so participation builds momentum, helping shift patterns of consumption to better reflect collective values.

Using TrendSmith

TrendSmith doesn’t tell people where to shop or brands how to present themselves. Instead, it shows how brands describe their priorities and how those priorities show up across their identity and operations.

We organize brand-provided information and perspectives in a digestible format.

From there, people decide what matters to them, and brands decide how they want to engage.